What happened to the movie going experience? My wife and I went to the movies with friends on Friday. It starts the moment you sit down. There were commercials for local companies and events as well as TV shows on cable channels. When I was a kid the most you say was a cheesy ad for the concessions stand, you know “let’s all go to the lobby”. I know you just hummed that tune in your head. After enduring that the lights dimmed and then began over twenty-five minutes of movie previews. One after another these previews, for movies I will never go see, tried to catch my attention. My thoughts were that most of them will go straight to DVD. The reason I went to the movies as a kid was that it was a unique experience to what was at home. It had a bit of excitement about the big screen a movie worth seeing and a giant tub of popcorn. Now I have a big screen at home, maybe not as big as the theaters, but I don’t have to watch the commercials or the previews. I can pop the popcorn in the microwave or my air popper and even if I buy the movie it is for less than two tickets at the theater. I know the movie companies say they are struggling, but if they don’t do something to make the experience at the theater any better or at least better than my couch, their fortunes aren’t going to improve.