Businesses should never use the word “new” in their name. Across the street from work is the New Panda restaurant. They have been there for at least five years. At what point are they no longer new? There was even a radio station who called themselves the new whatever for a few years. At some point that becomes irritating to hear them say they are new. If I opened a restaurant and called it “New Bob’s” folks would wonder if I had a previous restaurant that failed or is in another location. Everything with new in the name eventually get the old dad joke status “Shouldn’t they change their name by now?”  I can see use north or south in the name if you have multiple locations, which would be OK until you have a string of them across the US then you would have to drop all the location. I know the Hard Rock cafe does it but could you imagine McDonald’s putting location and city on each of the 14,267 different locations? I will meet you and the north-northwest, central Dallas McDonald’s for lunch on Thursday, yeah that makes sense! In my view new is not for use in the title only for information about the establishment. All the talk of new and food is making me hungry, I think I will go to my local “New” yogurt shop and get a snack.